Dating wealthier

Cultural factors, of course, can greatly influence the extent of these preferences, he says.Valuing money and looks over personality may seem a tad superficial -- or not. “What really surprised us was just how substantial this difference was between men and women,” says David Frederick, assistant professor in health psychology at Chapman University and a co-author of the study.

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“I’d like to think that’s because, after a long life, they’ve learned that both looks and money can be fleeting but it’s the emotional connection you make with someone that sustains you,” says Abby Rodman, a psychotherapist in Boston.

Both genders reported nearly equally that being with someone physically attractive “to them” is important.

Here’s the paragraph that hit home for me: “Why are wealthy divorced women more likely to decide to remain single?

“It’s much harder for divorced males to be alone than females,” says Fran Walfish, a psychotherapist in Beverly Hills, Calif.

Neither gender may be shallow, he says, but may be making their choice of mate because of millions of years of evolution.

“Female bower birds select males with the nicest nest, and in many insects, the female selects a male who offers her a nice gift of prey he has captured,” he says.That’s a huge disparity, and while the gap is a little surprising, the findings are not.The article on Market Watch does a pretty good job of explaining why.“I don’t think this is superficial at all,” says Jacqueline Whitmore, the founder of The Protocol School of Palm Beach.“Speaking as a woman, most women of a certain age want security, but we also want someone who doesn’t look, act and dress like a troll.Love is real and wanting to be married matters more to young people’s love lives than anything else, he says, “or whether you are beautiful or not so good looking.” Also see: Can you judge a man by his car (or his apartment)?

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