Make him your match a dating guide review guide

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At 30, after a breakup that involved spotting her boyfriend draped around ­another woman, digital strategist Amy Webb ­decided to try meeting men online.

And she did: On JDate, Match.com, and ­e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married.

One night, after another bad match and a solo bottle of wine, Webb rejoined JDate—this time posing as a man, to check out her competition. Webb crafted 10 male profiles so perfect they had to be fake (sample code name: Jewish Doc1000) to gather data: what the site's most popular women looked like, which keywords they used, how they timed their messages.

(Duffon), one of three new books about online dating out this month, in which she ­recounts how she cracked the online dating code to meet her now husband.

Play the Field"It's important to be in more than one community," Davis says.

"It's like being in more than one social circle." She suggests joining one mainstream site (say, e Harmony or Match.com) as well as one niche service, such as Cupidtino, which brings Apple-product obsessives together, or the unapologetically elitist Sparkology (the site's men—but not its women! "Changing sites from time to time, and then revisiting, is the best strategy," says Davis. Ace Your Profile"Your user name is going to inspire them to click," says Davis, who suggests a terminology mash-up (e.g., Sporty Smile).Beware of Red Flags Psychologists at the University of Wisconsin at Madison found that online daters who used fewer first-person pronouns—presumably to avoid spelling out who they really are—were more likely to be lying.And, according to Davis, when a man says "I hate drama," he means he has plenty ­already; "ready to move on" implies that he's not; the words all roughly translate to creep alert!(Men do best when looking slightly off camera.) Webb and Davis advocate flashing a shoulder or a little cleavage—and both stress the importance of good lighting.To that end, Webb shot all of her pictures at the fabled predusk "golden hour."4."Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.

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